Financial advisor salary and jobs in Charlotte

Financial advisors in the Charlotte area earned a median salary of $99,4401 a year in May 2025, counting commissions and production bonuses, according to the U.S. Bureau of Labor Statistics (BLS) wage survey of personal financial advisors in the Charlotte-Concord-Gastonia metro.

One in ten earned less than $49,7601 and one in ten earned more than $222,2601. The average (mean) was $144,4501. The highest earners pull it up, so the median is the better guide to the middle of the range. The median sits a little above North Carolina's $96,8802 and below the US median of $105,0703.

BLS counted 4,8501 advisors on payrolls in the metro, the largest1 advisor workforce of any North Carolina or South Carolina metro with a published count. Advisor jobs make up a far larger share of local work than they do nationally, and securities sales jobs a larger share still. The count leaves out self-employed advisors, and every pay figure on this page is a past survey result for all employers, not what any one person earns or will earn.

The metro takes in Chester, Lancaster and York counties4 in South Carolina, so a daily commute can cross the state line. Which state registers you depends on where you do business, not where you live. An investment adviser representative, the licensed person who gives advice for a fee, registers where they have an office when their firm is registered with the Securities and Exchange Commission (SEC). A securities agent, who sells investments for a brokerage firm, registers in each state where they do business with clients.

Quick facts

Personal financial advisors employed
4,8501 Charlotte metro.
  • North Carolina, 12,3402
  • South Carolina, 2,4002
  • United States, 266,8003
Advisor jobs per thousand jobs
3.5671 Charlotte metro.
  • North Carolina, 2.4982
  • South Carolina, 1.0432
  • United States, 1.7163
Advisor location quotient
2.081 Charlotte metro.
  • North Carolina, 1.462
  • South Carolina, 0.612
  • United States, Baseline
Median advisor wage, all employers
$99,4401 Charlotte metro.
  • North Carolina, $96,8802
  • South Carolina, $96,3302
  • United States, $105,0703
One in ten advisors earned less than
$49,7601 Charlotte metro.
  • North Carolina, $48,7902
  • South Carolina, $45,4202
  • United States, $50,1903
One in ten advisors earned more than
$222,2601 Charlotte metro.
  • North Carolina, $287,2902
  • South Carolina, $250,1802
  • United States, $357,0203
Securities sales agents employed
9,8901 Charlotte metro.
  • North Carolina, 21,8902
  • South Carolina, 7,2302
  • United States, 489,5703
Insurance sales agents employed
6,8001 Charlotte metro.
  • North Carolina, 20,5402
  • South Carolina, 8,2202
  • United States, 479,1003
Prices against the US average, BEA 2024
2.7%5 lowerCharlotte metro.
  • North Carolina, 5.7%6 lower
  • South Carolina, 6.3%6 lower
  • United States, Baseline
  • BLS May 2025 unless noted
  • Jobs and wages are BLS Occupational Employment and Wage Statistics (OEWS) survey figures for all employers.
  • Prices are Bureau of Economic Analysis regional price parities.
  • A location quotient above one means the job makes up a larger share of local employment than it does nationally.

How much do financial advisors make in Charlotte?

Charlotte advisor pay is bunched closer to the middle than state or US pay. Half of advisors on payrolls earned between $74,7401 and $136,2601. That lower quarter line is higher than North Carolina's $63,1902 and the US figure of $72,4403, while the top tenth starts at $222,2601, well below North Carolina ($287,2902) and the US ($357,0203). The bottom tenth is about the same in all three.

Personal financial advisor wages, Charlotte metro, North Carolina and US, May 2025

Charlotte-Concord-Gastonia, NC-SC

One in ten earn less than
$49,7601
One in four earn less than
$74,7401
Median
$99,4401
One in four earn more than
$136,2601
One in ten earn more than
$222,2601

North Carolina

One in ten earn less than
$48,7902
One in four earn less than
$63,1902
Median
$96,8802
One in four earn more than
$153,9702
One in ten earn more than
$287,2902

United States

One in ten earn less than
$50,1903
One in four earn less than
$72,4403
Median
$105,0703
One in four earn more than
$176,7903
One in ten earn more than
$357,0203
Show the table behind the chart
Personal financial advisors, annual wage, BLS May 2025, all employers
Personal financial advisors, annual wage, BLS May 2025, all employersCharlotte metro1North Carolina2United States3
One in ten earned less than$49,7601$48,7902$50,1903
One in four earned less than$74,7401$63,1902$72,4403
Median$99,4401$96,8802$105,0703
One in four earned more than$136,2601$153,9702$176,7903
One in ten earned more than$222,2601$287,2902$357,0203
Mean$144,4501$143,7402$156,6703

Why do salary sites show different numbers for Charlotte?

Each one measures something different from the BLS survey.

  • Job postings. Some sites average a few dozen local ads collected over several years, often base pay plus an estimate of commission. When they call Charlotte "the same as the national average", they are comparing posting averages, not survey data.
  • Self-reported pay. Figures that users type in come from whoever chooses to submit them, with no survey method.
  • Percentiles read as experience. Some sites label the BLS bottom tenth "starting" pay and the lower quarter "junior" pay, but BLS ranks every advisor by pay, whatever their years in the job. Entry, junior and senior tiers on other sites come from job ads.
  • Old government tables. Some North Carolina salary pages still show BLS metro data from May 2019, with a different advisor count and median. May 2025 is the current release, and BLS does not encourage reading two releases as a trend.
  • The old top-code. Before May 2025, BLS did not publish wages above $239,2007, so older tables leave the top of the range blank.
  • Mean called average. A mean quoted as typical pay runs well above the median.

OEWS samples employers across the whole metro, in both states, and estimates every advisor on their payrolls, which is why it is the figure on this page.

BLS counted 4,8501 personal financial advisors, 9,8901 securities sales agents and 6,8001 insurance sales agents on payrolls in the metro in May 2025. This page lists no job openings or employers. What BLS does show is how concentrated each job is, and all three are more common here than nationally. Securities sales agents, who sell investments for brokerage firms, have a location quotient of 2.311, higher even than advisors at 2.081.

Location quotient by occupation, Charlotte metro, May 2025 (US share = 1)
Personal financial advisors
2.08
Securities sales agents
2.31
Insurance sales agents
1.63
US share
Show the table behind the chart
Location quotient by occupation, Charlotte metro, May 2025 (US share = 1)
FigureValue
Location quotient, Personal financial advisors, Charlotte-Concord-Gastonia, NC-SC, May 20252.081
Location quotient, Securities sales agents, Charlotte-Concord-Gastonia, NC-SC, May 20252.311
Location quotient, Insurance sales agents, Charlotte-Concord-Gastonia, NC-SC, May 20251.631
Show the table behind the chart
Occupation, BLS May 2025, all employers
Occupation, BLS May 2025, all employersCharlotte employedPer thousand jobsLocation quotientCharlotte medianOne in ten earned less thanOne in ten earned more thanUS median
Personal financial advisors (13-2052)4,85013.56712.081$99,4401$49,7601$222,2601$105,0703
Securities, commodities and financial services sales agents (41-3031)9,89017.28012.311$81,3701$50,2701$206,2401$78,6603
Insurance sales agents (41-3021)6,80015.00811.631$62,4901$37,3901$154,7201$62,2803

The metro has about 21 securities sales agents for every advisor, against 1.83 nationally. A separate BLS payroll survey shows the industry behind those jobs, with 128,8008 jobs in finance, insurance and real estate in August 2026. That is 9.1%8 of all payroll jobs in the metro, against 6.2%9,10 in North Carolina and 5.8%11,12 nationally.

If you work in one of those jobs now, you may already hold a license advisors use, such as the Series 7 or a state insurance license. The banker to advisor guide covers the move from a bank branch or brokerage support role, the insurance agent to advisor guide covers what your insurance license already counts for, and which licenses advisors need shows how the licenses fit together.

Will there be more financial advisor jobs in Charlotte?

No government projection exists for the metro. BLS projects US advisor jobs to grow 1%13 from 2025 to 2035, with about 17,10013 openings a year, most of them to replace advisors who change jobs or retire. Pages and AI answers that still show 17.1%14 growth are quoting the replaced 2023 to 2033 projection. The state labor agencies' latest projections, for 2024 to 2034, expect 14.6%15 growth in North Carolina and 15.8%16 in South Carolina.

They cover different years from the national figure, so the two are not a like-for-like comparison. No projection is a promise of openings in Charlotte or for any one person. BLS also says AI tools for financial advice may moderate demand for advisors, while many people are expected to keep relying on human advisors for complex advice.

Are prices in Charlotte higher or lower than the US?

Prices in the Charlotte metro were 2.7%5 below the US average in 2024, according to the Bureau of Economic Analysis. That is closer to the US average than North Carolina (5.7%6 below) or South Carolina (6.3%6 below), close to Raleigh and Durham, and higher than Greensboro, Winston-Salem, Columbia and Greenville.

Prices against the US average, BEA 2024
Charlotte metro
2.7% lower
North Carolina
5.7% lower
South Carolina
6.3% lower

These are price levels only. This page does not adjust pay for them, and the price year (2024) differs from the pay year (May 2025).

How do you become a financial advisor in Charlotte?

No city or county license exists. The exams are national, and a state registers you once your firm files for it. The usual order is four steps.

  1. Pass the SIE

    The SIE is the Securities Industry Essentials entry exam run by FINRA, the industry's self-regulator. It needs no firm, so you can take it while still in your current job. If you only want to give advice for a fee, you can skip it. The Series 65 in step 3, the advice exam run by NASAA, the association of state securities regulators, needs no firm either.

  2. Get hired by a sponsoring firm

    A brokerage firm, a broker-dealer, sponsors you for the Series 7, which you cannot take on your own.

  3. Pass the state law exam

    Take the state law exam that fits the job, the Series 63 to sell securities, or the Series 65 (or the Series 66 alongside the Series 7) to give advice.

  4. Get registered

    Your firm registers you as an investment adviser representative, a securities agent or both, with North Carolina, South Carolina or both, under the rules below.

What is local to Charlotte is that two states sit inside one commute. Both states use the same exam to give advice (Series 65, or Series 7 plus Series 6617), accept the same designations in its place (CFP® certification, ChFC, PFS, CFA, CIC18) and accept the Series 63 as the state law exam to sell securities. They differ in the places below.

How do you become a financial advisor in Charlotte, North Carolina and South Carolina rules as read October 2026
Rule, as read October 2026North CarolinaSouth Carolina
Securities regulatorNorth Carolina Department of the Secretary of State, Securities Division19South Carolina Attorney General's Securities Division20
Representative registration fee, first year$7521$5522
Agent registration fee, first year$12523$11024
Continuing education for representativesNone required (checked October 29, 202625)Required, under Order 2500226

The North Carolina rows come from the North Carolina Securities Division and from NASAA's IAR CE map, which tracks which states require representative continuing education. The South Carolina fees are the state amounts in the FINRA and IARD fee schedules dated August 6, 202627, so check each regulator before you file, and the regulator and continuing education rule come from the South Carolina Securities Division.

Which state registers you?

It depends on your role, not your home address.

Which state registers you, North Carolina and South Carolina rules as read October 2026
Your roleWho registers youWhat that means in Charlotte
Representative of an SEC-registered adviser firmEach state where you have a place of business, meaning an office where you regularly advise, meet or talk with clients, or any other location held out to the public as one (G.S. 78C-228, S.C. Code 35-1-102(16)(C)29)Work from an uptown office and live in York County, and North Carolina registers you. South Carolina registers you too only if you also have a place of business there
Representative of a state-registered adviser firmEach state whose law requires it (G.S. 78C-1630, S.C. Code 35-1-40431), usually where the firm itself is registeredYour firm's compliance staff decide which states, based on where the firm and its clients are
Agent of a brokerage firmEach state where you do business with clients (G.S. 78A-3632, S.C. Code 35-1-40233)Clients on both sides of the line means a registration in both states

Registered as both an agent and a representative in both states, the state fees on the FINRA and IARD schedules dated August 6, 202627 come to $36521-24 in the first year, against $20021-23 in North Carolina alone, before FINRA and exam fees, study materials and prep courses. Some employers pay these and some do not, so ask.

North Carolina law also bars an agent from registering with more than one brokerage firm at a time unless the firms are under common ownership or control or the state allows it by rule or order, under the state's registration statute (G.S. 78A-3632). Life and health insurance is licensed by each state's insurance department, so selling to clients in both states takes a license from each.

The North Carolina guide lists every North Carolina step, fee and waiver. South Carolina's rules are on the South Carolina Securities Division site. For exam prep, Advisor Train covers the SIE, Series 7, Series 63, Series 65 and Series 66.

What is the first year like for a new financial advisor?

Day to day, BLS describes the job as meeting clients to talk through their goals, explaining investment options and their risks, recommending investments and checking accounts to see whether changes are needed. New advisors do this under supervision, since BLS says they work under senior advisors and learn to build a client network, training that usually lasts more than a year34.

Some career changers start instead in a support seat such as paraplanner, a role that gathers client documents and drafts the plans a lead advisor delivers. The second career guide walks through that first year, and the roadmap builder puts the exams in order for your current job and timeline.

How does Charlotte compare with nearby metros?

Charlotte has the most advisors of any Carolinas metro with a published count, but not the highest concentration or the highest pay. Raleigh-Cary has fewer than half as many advisors and a higher median of $104,7801. Durham-Chapel Hill has a higher location quotient with a much lower median. The South Carolina metros sit well below the US share of advisor jobs, which matters if you live on that side of the line and are deciding where to work.

Metro, personal financial advisors, BLS May 2025, all employers
Metro, personal financial advisors, BLS May 2025, all employersEmployedError (RSE)1Location quotientMedianOne in ten earned less thanOne in ten earned more thanPrice level, BEA 2024
Charlotte-Concord-Gastonia, NC-SC4,850112.6%12.081$99,4401$49,7601$222,260197.3485
Raleigh-Cary, NC2,34019.7%11.841$104,7801$49,7601$558,250198.1575
Durham-Chapel Hill, NC1,51018.9%12.561$63,3001$48,7901$138,010197.5725
Winston-Salem, NC59017.6%11.251$100,5601$45,4201$496,400192.0435
Greensboro-High Point, NC58019.4%10.931$126,3101$58,2301$278,130192.8655
Columbia, SC430125.1%10.631$94,1301$45,3701$327,880193.6625
Greenville-Anderson-Greer, SC420121.2%10.571$97,0901$48,0601$277,020193.265
North Carolina12,3402Not shown1.462$96,8802$48,7902$287,290294.3266
South Carolina2,4002Not shown0.612$96,3302$45,4202$250,180293.7496

Error (RSE) is the relative standard error BLS publishes for each employment count. The higher it is, the less certain the count, so treat the Columbia and Greenville counts as rough. Price levels use the US average as the base, set at one hundred. BLS did not release an advisor count for Charleston-North Charleston (Not released1), so it is left out. The smaller North Carolina metros BLS publishes are on the North Carolina guide.

Notes on the data

  • Self-employed advisors are not counted. OEWS covers wage and salary workers only. Nationally, the BLS Occupational Outlook Handbook counts 299,40013 advisor jobs in 2025 including the self-employed, against 266,8003 in OEWS. BLS publishes no metro count that includes them.
  • These are survey estimates. The Charlotte advisor count has a relative standard error of 12.6%1, so a standard confidence range we built from that error puts the true count somewhere around 3,6501 to 6,0501. The securities and insurance agent counts are tighter, at 3.6%1 and 5.2%1.
  • One metro, two states. BLS defines the metro as Anson, Cabarrus, Gaston, Iredell, Lincoln, Mecklenburg, Rowan and Union counties in North Carolina and Chester, Lancaster and York counties in South Carolina4. It publishes one set of figures for the whole area and none for Mecklenburg County or the South Carolina side alone, so the metro figures are not North Carolina figures.
  • No comparisons over time. BLS does not encourage using OEWS as a time series, so this page does not compare May 2025 with older releases.
  • Two surveys, two counts. The finance, insurance and real estate job count comes from the BLS payroll survey of industries, not from OEWS, so it does not add to the occupation counts above.
  • Projections are a different series. State and national job projections start from their own 2024 or 2025 base counts, so they do not match the OEWS counts on this page.
  • Pay is not adjusted for prices. Wages and price levels come from different agencies and different years.

The data and sources page explains how OEWS, the Occupational Outlook Handbook and Census counts differ.

Questions people ask

How many financial advisors work in the Charlotte area?

BLS counted 4,8501 personal financial advisors on payrolls in the Charlotte-Concord-Gastonia metro in May 2025, the most of any Carolinas metro with a published count. That leaves out the self-employed. The metro also had 9,8901 securities sales agents and 6,8001 insurance sales agents, which BLS counts as separate jobs.

What is the average financial advisor salary in Charlotte?

BLS put the average (mean) at $144,4501 in May 2025, but the median of $99,4401 is the better guide to the middle of the range, because the highest earners pull the mean up. One in ten earned less than $49,7601 and one in ten more than $222,2601. These are survey figures for all employers, not what any one advisor earns or will earn.

How much do new financial advisors make in Charlotte?

No government source publishes starting pay for Charlotte. BLS publishes no pay by experience, and its figures cover every advisor on payrolls together, so the line one in ten advisors earned less than ($49,7601 in May 2025) marks the low end of pay for advisors at every stage, not an entry salary. Entry-level figures on salary sites come from job ads, not from a survey of employers.

Do I need to register in both North Carolina and South Carolina?

Only if your work reaches both. A representative of an SEC-registered adviser registers where they have a place of business, so an uptown office means North Carolina whichever state you live in. A brokerage agent registers in each state where they do business with clients, so clients in York County and Mecklenburg County mean both states. A representative of a state-registered adviser firm registers where each state's law requires, which the firm works out. Your firm files every registration.

What do insurance agents earn in Charlotte?

BLS put the May 2025 median for insurance sales agents in the metro at $62,4901, with one in ten earning less than $37,3901 and one in ten more than $154,7201, against a US median of $62,2803. Insurance sales agent is a separate occupation from personal financial advisor.

Sources

BLS BEA Projections Central North Carolina South Carolina FINRA +2 more
Show sourcesHide sources

BLS

  1. Occupational Employment and Wage Statistics (OEWS), May 2025, May 15, 2026 (May 2025 estimates, USDL-26-0725).bls.gov, accessed October 29, 2026
  2. Occupational Employment and Wage Statistics (OEWS), May 2025, May 15, 2026 (May 2025 estimates, USDL-26-0725).bls.gov, accessed October 29, 2026
  3. Occupational Employment and Wage Statistics (OEWS), May 2025, May 15, 2026 (May 2025 estimates, USDL-26-0725).bls.gov, accessed October 29, 2026
  4. May 2025 OEWS Metropolitan and Nonmetropolitan Area Definitions, May 2025 estimates.bls.gov, accessed October 29, 2026
  5. OEWS Frequently Asked Questions, May 2025 estimates.bls.gov, accessed October 29, 2026
  6. Economy at a Glance, Charlotte-Concord-Gastonia, NC-SC (Current Employment Statistics, State and Area), August 2026 (data extracted October 28, 2026).bls.gov, accessed October 29, 2026
  7. Current Employment Statistics, series SMU37000005500000001, August 2026 (data pulled October 29, 2026).data.bls.gov, accessed October 29, 2026
  8. Current Employment Statistics, series SMU37000000000000001, August 2026 (data pulled October 29, 2026).data.bls.gov, accessed October 29, 2026
  9. Current Employment Statistics, series CEU5500000001, August 2026 (data pulled October 29, 2026).data.bls.gov, accessed October 29, 2026
  10. Current Employment Statistics, series CEU0000000001, August 2026 (data pulled October 29, 2026).data.bls.gov, accessed October 29, 2026
  11. Occupational Outlook Handbook, Personal Financial Advisors, OOH 2025-35 edition (projections released August 27, 2026).bls.gov, accessed October 29, 2026
  12. Employment Projections 2023-33 (archived release), occupation.xlsx, Employment Projections 2023-2033 (superseded).bls.gov, accessed October 29, 2026
  13. Occupational Outlook Handbook, Personal Financial Advisors, How to Become One, Occupational Outlook Handbook, as read October 29, 2026.bls.gov, accessed October 29, 2026
  14. May 2025 Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates.bls.gov, accessed October 29, 2026

BEA

  1. Regional Price Parities by MSA (MARPP), MARPP_MSA_2008_2024.csv, 2024 RPPs, last updated February 19, 2026 (new statistics for 2024).apps.bea.gov, accessed October 29, 2026
  2. Regional Price Parities by state (SARPP), SARPP_STATE_2008_2024.csv, 2024 RPPs, last updated February 19, 2026 (new statistics for 2024).apps.bea.gov, accessed October 29, 2026
  3. Regional Price Parities by State and Metro Area.bea.gov, accessed October 29, 2026

Projections Central

  1. Long-Term Occupational Projections (2024-2034), North Carolina, Personal Financial Advisors, 2024-2034 long-term projections.public.projectionscentral.org, accessed October 29, 2026
  2. Long-Term Occupational Projections (2024-2034), South Carolina, Personal Financial Advisors, 2024-2034 long-term projections.public.projectionscentral.org, accessed October 29, 2026

North Carolina

  1. North Carolina Department of the Secretary of State, Securities Division rule or page, Current as read October 29, 2026.sosnc.gov, accessed October 29, 2026
  2. 18 NCAC 06A rules (NC Secretary of State rules PDF, chapter 06), Amended eff. April 1, 2001, readopted eff. December 6, 2016.sosnc.gov, accessed October 29, 2026
  3. North Carolina Department of the Secretary of State, Securities Division website, Current page as read October 29, 2026.sosnc.gov, accessed October 29, 2026
  4. North Carolina Department of the Secretary of State, Securities Division fee information, Current as read October 29, 2026.sosnc.gov, accessed October 29, 2026
  5. North Carolina Department of the Secretary of State, Securities Division fee information, Current as read October 29, 2026.sosnc.gov, accessed October 29, 2026
  6. G.S. 78C-2, Definitions, Statute as read October 29, 2026.ncleg.gov, accessed October 29, 2026
  7. G.S. 78C-16, Registration requirement, Statute as read October 29, 2026.ncleg.gov, accessed October 29, 2026
  8. G.S. 78A-36, Registration requirement, Statute as read October 29, 2026.ncleg.gov, accessed October 29, 2026

South Carolina

  1. Broker-Dealers (Securities registration), Page as read October 29, 2026.scag.gov, accessed October 29, 2026
  2. Investment Advisers (Securities registration), Page as read October 29, 2026.scag.gov, accessed October 29, 2026
  3. S.C. Code Title 35, Chapter 1, Section 35-1-102 (definitions), Code as read October 29, 2026.scstatehouse.gov, accessed October 29, 2026
  4. S.C. Code Title 35, Chapter 1 (Uniform Securities Act of 2005), Section 35-1-404, Code as read October 29, 2026.scstatehouse.gov, accessed October 29, 2026
  5. S.C. Code Title 35, Chapter 1 (Uniform Securities Act of 2005), Section 35-1-402, Code as read October 29, 2026.scstatehouse.gov, accessed October 29, 2026

FINRA

  1. IA Representative Fee and Setting Schedule, Fees As Of 8/6/2026.iard.com, accessed October 29, 2026
  2. SRO/Jurisdiction Fee and Setting Schedule, Fees As Of 8/6/2026.finra.org, accessed October 29, 2026
  3. SRO/Jurisdiction Fee and Setting Schedule and IA Representative Fee and Setting Schedule, Fees As Of 8/6/2026.finra.org, accessed October 29, 2026

NASAA

  1. NASAA IAR CE map, Page as read October 29, 2026.nasaa.org, accessed October 29, 2026

Federal law and rules

  1. Investment Advisers Act of 1940, section 203A (15 U.S.C. 80b-3a).govinfo.gov, accessed October 29, 2026
  2. 17 CFR 275.203A-3, Definitions (investment adviser representative, place of business).ecfr.gov, accessed October 29, 2026