From CPA or accountant to financial advisor

Yes, a CPA or accountant can become a financial advisor, but the CPA license alone does not let you give investment advice as a business.

For that you normally pass the Series 65 exam and register with your state as an investment adviser representative (IAR), the licensed person who advises clients for an advisory firm. NASAA, the association of state securities regulators, says the CPA alone does not replace the Series 65, while the AICPA's Personal Financial Specialist (PFS) credential does in most states.

There are four routes. The Series 65 needs no firm to sponsor you, so you can take it while you still work in accounting. The Series 7 and Series 66 route needs a firm to hire you and sponsor you for the Series 7, and also qualifies you to sell securities once a brokerage firm registers you. The PFS and CFP® certification each stand in for the Series 65 where your state accepts them, but both require financial planning experience first. On every route a firm, an existing one or your own, registers you before you give investment advice as a business. Accountants without a CPA license take the same exams but cannot hold the PFS or use the CPA's shortcut through CFP Board's coursework.

On O*NET's job ratings, accountants rate at or above advisors on economics and accounting, law and government, and organizing their own work. Advisors rate higher on client work, selling most of all.

Quick facts

Does the CPA alone waive the Series 65 (NASAA)
No. Pennsylvania's rule is an exception.
Designations most states accept in place of the Series 65 (NASAA)
CFP, ChFC, MSFS, CFA, PFS, CIMA1
State and DC waiver rules read for this page that name the PFS
492-50 of 502-51
Who can hold the PFS (AICPA)
AICPA member in good standing who holds an unrevoked CPA permit, license or certificate52
Series 65 (NASAA, administered by FINRA)
13053 scored questions in 18053 minutes, no sponsor needed
Exam fees by route (FINRA and NASAA, checked October 202653-57)
$18753 for the Series 65 alone, $67254-56 for the SIE, Series 7 and Series 66
Personal financial advisor jobs (BLS, 2025)
299,40058 including self-employed, 266,80059 wage and salary only (OEWS, May 2025)
Accountant and auditor jobs (BLS, 2025)
1,595,20060 including self-employed, 1,449,50059 wage and salary only (OEWS, May 2025)
Projected job change, 2025 to 2035 (BLS)
Advisors 1.4%60, accountants and auditors 5%60, all occupations 3.5%60
Openings per year, 2025 to 2035 (BLS)
Advisors 17,10060, accountants and auditors 115,30060
Self-employed, 2025 (BLS)
Advisors 9.7%60, accountants and auditors 5.5%60
Advisor pay, wage and salary, all employers, May 2025 (BLS OEWS)
Median $105,07059. The lowest-paid tenth earned under $50,19059 and the top tenth over $357,02059.
  • Each pair of job counts differs because the BLS projections count includes self-employed workers and the OEWS survey count does not.
  • BLS now projects advisor jobs to grow more slowly than all occupations, so pages that still show faster or double-digit growth are quoting older projection periods.
  • Advisor pay is BLS survey data for wage and salary advisors at all employers and all experience levels.
  • It is not starting pay and not what any one advisor earns or any one firm pays.

Which accounting skills carry over to financial advising?

O*NET OnLine rates how important each kind of knowledge and work activity is to a job, from 1 (Not Important) to 5 (Extremely Important)61. On these rows accountants and auditors (13-2011.00) rate at or close to personal financial advisors (13-2052.00).

O*NET importance ratings on a scale of 1 (Not Important) to 5 (Extremely Important)61, personal financial advisors and accountants and auditors, August 2026 (O*NET 31.0)62
Knowledge or work activityPersonal financial advisorsAccountants and auditors
Economics and accounting (knowledge)4.08624.3862
Law and government (knowledge)2.73623.3462
Organizing, planning and prioritizing work4.04624.1162
Analyzing data or information4.68624.2562
Making decisions and solving problems4.56624.1162
Mathematics (knowledge)3.73623.4862
Providing consultation and advice to others4623.5762

Accountants rate at or above advisors on the first three rows, with the widest lead on law and government. On the other four, advisors rate higher, including on providing consultation and advice.

What does an accountant still need to learn?

Advisors rate higher than accountants on every row below, by the widest margins on the first four, and every row is about people, not numbers.

What does an accountant still need to learn?
GapAccountants and auditors62Personal financial advisors62
Selling or influencing others1.96623.4262
Assisting and caring for others1.86623.2762
Psychology (knowledge)1.76623.0862
Customer and personal service (knowledge)3.28624.4462
Establishing and maintaining relationships3.79624.5662
Sales and marketing (knowledge)2.14622.8862
Active listening3.5624.1262
Speaking3.3862462

O*NET OnLine shows the same ratings on a 0 to 10061 scale, so its numbers look different from these tables. The order between the two jobs is the same.

Selling and finding clients. This is the widest gap, and no exam closes it. BLS says many personal financial advisors spend a lot of time marketing their services and must be convincing and persistent in selling them. A CPA who wants to offer investment services to existing accounting clients is also subject to the accountancy rules on commissions and referral pay covered below.

A client's goals, not only their records. Psychology and assisting and caring for others come next. Both describe the part of advising that deals with what a client wants, what worries them and how they react to a recommendation.

Investments and securities rules. Tax and reporting knowledge does not cover securities law or investment products. The Series 65 and Series 7 test them (step 2 below).

What does a CPA need to add to become a financial advisor?

These are the four routes the rules allow, side by side and not ranked.

What does a CPA need to add to become a financial advisor?
RouteSponsoring firm needed to testExperience needed firstExam fees (checked October 202653-57)What it covers
Series 65 examNoNone$18753The exam most states require to register as an investment adviser representative
The SIE (FINRA's entry exam), Series 7 and Series 66Yes, for the Series 7None, but a firm must hire and sponsor you for the Series 7$67254-56 for all threeWith the SIE and Series 7, the Series 66 counts as passing both the Series 63 and Series 65. The Series 7 also covers selling securities through a broker-dealer, a firm that buys and sells securities for clients
PFS credential in place of the Series 65 (CPAs only)NoRecent personal financial planning education and experience, in amounts the AICPA setsAICPA membership and the PFS application fee, plus a PFS exam pathway unless a passed CFP® exam countsWaives the Series 65 in most states. NASAA says a designation waives only the Series 65 requirement, not the Series 66
CFP® certification in place of the Series 65 (Accelerated Path for CPAs)No6,00063 hours, or 4,00063 on the apprenticeship path$92557 exam fee, plus Capstone courseworkWaives the Series 65 in most states

The PFS and CFP® certification are awarded only after the planning experience, so they replace the Series 65 for a CPA who already has that experience or earns it first. The AICPA lets you sit the PFS exam before you meet its requirements, but not apply for the credential. Exam fees are as FINRA, NASAA and CFP Board listed them in October 202653-57, before state registration and fingerprint fees, and they can change. The licensing cost and time tool adds them up for your route, and the roadmap builder lays out the full sequence.

  1. Decide which work you want

    Advice for a fee is investment adviser work, done through a registered investment adviser firm that is registered with a state or the SEC.

    Selling securities on commission is broker-dealer work, which needs the Series 7 and a sponsoring firm. The broker-dealer and RIA careers guide explains the two channels. Selling insurance or annuities needs a separate state producer license from each state's insurance department, which the step-by-step guide covers.

  2. Take the Series 65, or line up a waiver

    You can enroll for the Series 65 yourself through FINRA, the securities industry regulator that runs the exam system, from its Series 65 page.

    If you hold or plan to earn the PFS or CFP® certification, check your state's waiver list first (next section). Exam prep for the Series 65, Series 7 and Series 66 is at Advisor Train.

  3. On the PFS route, make sure the waiver reaches FINRA

    Per the AICPA, you put your individual CRD number (the number FINRA's registration system gives each person), not your firm's, on the PFS application.

    The AICPA sends FINRA a weekly file of credential holders, and you check the CPA/PFS box on Form U4, the registration form a firm files for you.

  4. Get registered through a firm

    An adviser firm files Form U4 for each representative it registers, and states have their own requirements on top of the exam, such as a background check and fees.

    Passing an exam or holding a designation is not the same as being registered.

  5. Add CFP® certification if you want it

    It is not required to work as an advisor.

    The CFP® certification guide covers the full process, and the section below covers what changes for a CPA.

Does the PFS waive the Series 65 in your state?

In most states, yes. NASAA reviewed what each designation requires and found that the PFS met its criteria but the CPA alone did not. Of the 502-51 state and District of Columbia rules read for this page, 492-50 name the PFS. The lists still differ, as these four show.

Does the PFS waive the Series 65 in your state?
StateWhat its rule says for a CPA
Texas (7 TAC 116.3)Waives the exam for CFA, CFP® certification, PFS, CIMA, ChFC43. No MSFS, unlike the NASAA list
OhioNames a certified public accountant with a personal financial specialist designation, so the rule ties the PFS to the CPA
PennsylvaniaNames the PFS, and also lets a licensed CPA in good standing with no reportable disciplinary history skip the exam after notifying the Department. No other rule read for this page does this
ConnecticutNames only the CFA, plus any designation the commissioner finds equal or superior to it. The PFS is not named

Most state rules require the designation to be current and in good standing when you apply, so a lapsed PFS or CFP® certification does not count. Confirm the list with your state securities regulator before you skip the exam, and see your state's page in licensing rules by state.

CPA to financial planner, does the CPA count toward CFP® certification?

Partly. The CPA is on CFP Board's list of credentials that qualify for its Accelerated Path, which skips most of the certification coursework but not all of it. CFP Board's education requirement has two parts, that coursework and a bachelor's degree. On the Accelerated Path you still complete the Capstone course or the Capstone Alternative, then pass the exam, meet the experience requirement and complete the ethics requirement, which includes a background check. Some pages and AI answers say a CPA can sit the CFP® exam directly or has already met the education requirement, and older pages call the route Challenge Status. CFP Board's current page still requires the Capstone.

PFS vs CFP® certification, what is the difference for a CPA?

Both are on the NASAA list and stand in for the Series 65 in most states. These are the differences as the AICPA and CFP Board set them.

PFS vs CFP® certification, what is the difference for a CPA?
QuestionPFS (AICPA)CFP® certification (CFP Board)
Who can hold itAICPA member in good standing who holds an unrevoked CPA permit, license or certificate52Anyone who meets CFP Board's requirements, CPA or not
EducationPersonal financial planning education. Only education and experience from the last 552 years counts, or 752 on the Experienced PathwayAccelerated Path for CPAs, Capstone still required, plus a bachelor's degree
Exam16052 questions in 552 hours on the Standard Pathway, 6052 questions in 10052 minutes on the Experienced Pathway, or met by passing the CFP® exam17064 questions over 663 hours, fee $92557
ExperiencePlanning experience, in amounts the AICPA sets6,00063 hours, or 4,00063 on the apprenticeship path. CFP Board counts hours, not years

How do the licensing steps fit around tax season?

BLS says accountants and auditors typically work longer periods at certain times of the year, such as quarterly audits and tax season. If you are still in an accounting job, these are the licensing rules that decide how much room you have around those months.

  1. When Enrolling for the Series 65

    What the rules allow You pick when to enroll, and you then have a 1201-day window to sit the exam

    Rule behind it NASAA

  2. When After you pass the Series 65

    What the rules allow In most states a passed exam expires if you are not registered within 21 years

    Rule behind it NASAA two-year rule

  3. When Choosing a CFP® exam window

    What the rules allow The exam is offered in March, July, November65. The March window (March 16 to 23, 202766) has an education deadline of February 23, 202766, inside tax season. The July window (July 13 to 20, 202766) is not

    Rule behind it CFP Board

  4. When Counting planning hours you already have

    What the rules allow CFP Board counts experience from up to 1067 years before the exam and up to 567 years after it

    Rule behind it CFP Board

  5. When Before you apply for the PFS

    What the rules allow Only planning education and experience from the last 552 years counts, or 752 on the Experienced Pathway. The exam can come first

    Rule behind it AICPA

CPA license renewal and continuing education rules are set by your state board of accountancy, so check them before you let a license go inactive.

Can you be a CPA and a financial advisor at the same time?

Yes. Two sets of rules then apply, the securities rules and your state's accountancy rules.

Can a CPA give investment advice without a securities license?

Federal law has an exclusion for accountants. The Investment Advisers Act defines an investment adviser as anyone who, for compensation, is in the business of advising others about securities. Section 202(a)(11)(B) then excludes "any lawyer, accountant, engineer, or teacher" whose "performance of such services is solely incidental to the practice of his profession." Advice the exclusion does not cover falls under adviser registration, which for an individual normally means the Series 65 or a waiver. State securities laws apply too. Whether a given practice falls inside the exclusion, under federal or state law, is a question for your own counsel or your state securities regulator, not this page.

Do state boards of accountancy limit commissions for CPAs?

They can. State boards of accountancy and the AICPA Code of Professional Conduct have their own rules on commissions and contingent fees, separate from the securities rules. Three examples:

  • Texas, commissions. 22 TAC 501.71 bars a CPA from taking a commission or other pay for recommending or referring a product or service to a client for whom they perform services that require independence. Where a commission is allowed, the CPA must disclose its nature, source and amount, or an estimate of the amount, to the client in writing.
  • Texas, contingent fees. 22 TAC 501.72 bars contingent fees from clients for whom the CPA performs services that require independence, and contingent-fee tax returns for those clients.
  • New York, contingent fees. Regents Rules section 29.10 bars contingent fees for a client whose financial statements the licensee audits or reviews, for whom the licensee does certain compilations or examines prospective financial information, and for preparing an original or amended tax return or refund claim.

Rules differ by state. Check your state board of accountancy before you take any commission or contingent fee. This page does not say whether any arrangement is allowed.

How do CPAs add investment advice to a practice?

These structures exist. They are listed as facts, not a recommendation.

  • Register as an investment adviser representative of an existing adviser firm.
  • Register your own investment adviser firm, with your state below $100,000,00068 in assets under management or with the SEC at or above it (NASAA).
  • Refer clients to an adviser. Referral pay falls under the accountancy rules above, and securities rules can apply as well. North Carolina, for example, requires solicitors to register as investment adviser representatives with the adviser they solicit for.

A registered person also discloses outside business on Form U4, in its Other Business question (FINRA). An accounting practice run alongside advisory work is the kind of activity it asks about.

What is the first year as a financial advisor like?

Day to day, BLS says advisors meet clients to discuss their financial goals, explain their services to potential clients, answer questions about investment options and risks, recommend or select investments, help clients plan for things such as education or retirement, and monitor accounts to see whether changes are needed.

In the first year, BLS says new advisors work under the supervision of senior advisors and learn how to build a client network, and that this training usually lasts more than a year69. Entry roles include associate financial advisor, client service associate and paraplanner. See jobs at a financial advisory firm for each one.

Two things change from accounting.

  • The calendar. BLS notes advisors may meet clients on evenings and weekends.
  • How you are paid. BLS says advisors may be paid a salary plus bonuses, charge a flat fee or earn commissions on products they sell, depending on where they work. The accountancy fee rules above still apply while you hold a CPA license.

Questions people ask

How long does it take a CPA to become a financial advisor?

There is no fixed length. The Series 65 needs no sponsor, and you get 1201 days to sit it once enrolled. A firm then registers you, and BLS says training under senior advisors usually lasts more than a year69. CFP Board says its coursework takes 12-1863 months on average, and the Accelerated Path skips most of it but keeps the Capstone. The licensing cost and time tool adds up the steps for your route.

Which is harder, the CFP® exam or the CPA exam?

Neither CFP Board nor NASBA ranks them, and they test different jobs. The CPA exam is 470 sections totaling 1670 hours, per NASBA, the association of state boards of accountancy. The CFP® exam is 17064 questions over 663 hours on one day, offered in March, July, November65, and CFP® certification also requires 6,00063 hours of experience. Neither exam waives the other. Holding the CPA qualifies you for CFP Board's Accelerated Path, which skips most of the coursework but not the CFP® exam.

Will AI replace financial advisors?

BLS does not project that. Its Occupational Outlook Handbook says AI tools for financial advice may moderate demand for advisors, while many consumers are expected to keep relying on human advisors for more complex and specialized investment advice. BLS projects advisor jobs to change by 1.4%60 from 2025 to 2035, against 3.5%60 for all occupations.

Can a retired CPA become a financial advisor?

Yes. The AICPA opens the PFS to Retired Regular Members in good standing who hold an unrevoked CPA certificate, and says an active public-practice license is not required. Only planning education and experience from the last 552 years counts toward it, and most state waivers need the designation to be current when you apply. Is it too late to become a financial advisor covers starting later in a career.

Can a bookkeeper or an accountant without a CPA become a financial advisor?

Yes, through the same exams, but without the CPA shortcuts. The PFS requires a CPA license, so the routes are the Series 65 or the Series 7 and Series 66, and CFP® certification means CFP Board's full coursework unless you hold another credential on its Accelerated Path list. BLS lists Bachelor's degree58 as typical for advisors, says employers usually do not require a specific course of study, and names courses in investments, taxes, estate planning, and risk management69 as helpful. For bookkeepers, BLS counts 1,532,40071 bookkeeping, accounting and auditing clerk jobs in 2025, projects a change of -6%71 from 2025 to 2035 and lists Some college, no degree71 as typical entry education. CFP® certification requires a bachelor's degree, so without one the exam routes are the way in.

Sources

NASAA Cornell LII California DFPI Colorado Division of Securities District of Columbia Department of Insurance, Securities and Banking Delaware Office of the Registrar of Regulations +40 more
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Cornell LII

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GPO

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